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A Review of Smartbrow Eyebrow Filler

*After several months of use, I decided to give this post an update on 1/8/14. Also, check out our post on application tips here.

Smartbrow Eyebrow Filler by SmartFX – $29.95

I did it.  I actually clicked on a sponsored Facebook post and bought something. The product–Smartbrow Eyebrow Filler. Will this be the product that actually restores my sad, sparse brows back to their pre “plucked to the point of no return as a teenager” glory? I had to find out.

Smartbrow pic

picture sourced from the Dermstore Facebook page

First off, this product is offered by the website, an online sknicare and beauty product shop.  DermStore is one of three in a group of health and beauty sites, which also includes (makeup), and (you guessed it, hair!). All products from the three stores go into one cart for easy checkout. But I digress, back to the product that got me to purchase something from DermStore in the first place.

An quick introduction to my eyebrows. The inner halves of my eyebrows are great!  Full, tame (mostly), and don’t give me any grief. The outer halves of my eyebrows are a completely different story.  Thin, sparse, and just sad.  I achieved this abomination by over plucking in my youth, an underactive thyroid, and by falling during sleepwalking once when I was about 9, which gave me a scar in one of my eyebrows that created a scar that has since refused to grow hair.  The full brow odds are stacked against me.  So how did Smartbrow work for me?

SB Before & After

After months of use, I’ve come to the conclusion that the product isn’t my preferred daily choice for filling in my brows. I don’t know how the heck they were able to achieve the soft, fuzzy look that the model’s brows have in the Facebook photo at the top of the post. Honestly, I think it’s because she actually has full eyebrows to begin with, and doesn’t even necessarily need a filler.

The product can be a bit of a pain to apply. You start with the thin wand tip applicator to create short brushstrokes of color in you barest areas. Sounds easy enough, but I think getting this technique down is one of the keys to making this product look more natural. Next, you apply more filler with a brush throughout your entire eyebrow. This really darkens the entire brow, and if you’re not careful, you easily end up with the gel off your eyebrow and on surrounding skin.

One of the claims of Smartbrow is that these brows will stay on even through swimming or showering. This is true, and this is where the product excels. Of course, if you were to wash your face in the shower, or wipe your eye area off firmly with a towel post shower, you’d loose the brows. But if you don’t wash your face (say it’s a quick shower to just wash your body off), and you pat your face dry, your brows will still be intact. Last summer I went swimming for  few hours at a local lake, and afterwards I still had my brows, though they were a bit lighter than when I originally applied them. Still, I was pretty impressed that I still had brows on my face when I looked in the visor mirror once back in my car.

They also stood the test of a hard, sweaty workout, as you can see in this followup review I did.

Smartbrow eyes

The product comes with a cleanser, that is easy to apply, and takes the product right off. It’s really nice to have if you either make a mess of things, or just decide that it looks to heavy and it’s not the day to be wearing the product.  I’ve also discovered that Yes To Carrots Facial Cream Cleanser takes this product right off as well.

So would I recommend this product? Yes. For all the times you want to guarantee that your brows stay put, it’s a must. But for daily wear, you might find you want to stick to your current routine. If you give it a try, swing on back by and share your thoughts about the product in the comments below.

Check out our latest Smartbrow post on application tips.

Author: Sarah

Foodie, amateur photographer, gardener, and health enthusiast. Sarah is always up for a girls night, a new friendship, and a hike with her husband and dog. She also loves to cuddle with her tripod cat, and sees no problem with sometimes being matchy-matchy with her wardrobe.

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  • Nancy Smith

    Have you continued to use this product, if so how is it working?

  • Sarah

    Nancy, I am still using this product, and I will continue to do so. I don’t use it every single day, but when I want my brows to last, this is my go to. It does not come off until you wash your face with cleanser, so it stays put morning to night. The other pencil I use tends to fade some by the end of the day. Not Smartbrow. It’s definitely a product I’d recommend for anyone’s makeup bag!

  • helleosquish

    I think your second application picture looked good. Could it be you are not used to brows, that you are not pleased with product? I over pluck and had chemo several years ago. I am looking for a product that works without looking harsh.
    Can you give an update and recommendation. Right now I use a marker type product, it’s ok. Also I’ve used BareMinerals, it is my go to product, but looking for something more natural.

  • Sarah

    hellosquish, I do think part of it was that I was not used to really dark brows. I was used to my sparse brows, and using a cheap pencil to try and fill in, without lasting results. I would totally recommend this product now. I do have another pencil that I uses some days, but this product REALLY lasts. That’s what I love about it. It stays put the entire day. And as far as looking natural, unless you have someone within a few inches of your face scrutinizing your eyebrows, I don’t think anyone would think they look unnatural. I plan on doing a final review in December. Thanks for reading!

  • TheWhiteLilyBlog

    You have beautiful eyes.

  • Mary Smith

    I just purchased the smart brow. I have very sparse brows and the last
    half of the brow is non existant. I tried to use this a couple of times
    and made a mess of it. I tried to line the brow first and then use the
    brush to fill in and I looked like a clown. It is really messy and hard
    to get it right. I think you have to have brows first of all to use it.
    I’m going to return it and continue to use brow powder with the brow
    brush I get from the beauty supply. It’s much quicker, fills in well and
    looks more natural.I don’t have the time to spend trying to get this right each time I try to use it.

  • Sarah

    Mary, I totally understand. I had a hard time with the product when I first started using it as well. I have to say a trick for me was to get a lot of the gel off the applicator wand and brush, kind of like when you polish your nails and you have to get polish off the brush. The product can go on really thick, and you’re right, it can look clownish if you get too much of the gel on your brows. I’m glad I figured out my best way to apply it, because man does it stay put. I have other products I still use as well if I’m in a hurry, because you can’t really rush through Smartbrow!

  • Sharon

    Day 2 still trying to get it right. Didn’t know there were 2 sides till I read the directions. had to use a wrench to open the other end. my eyebrows are very curly with gray hairs. overplucked, to say the least. Thought I would try smartbrow. first time I thought it looked weird, because they looked so dark, but my daughter couldn’t tell what the difference till I told her.
    Good advice to wipe the brush before you use it. I think my brows look great. Just think I am not used to seeing them dark and obvious.

  • Lana Cupelli

    I dont see how this stuff is any different than plain old mascara, which i have used successfully on my brows for years. Why pay $60 when I can pay 7 for the same results?

  • Kathy


  • cbs

    She stated midway through – “After months of use…”

  • Sarah

    Lana, the difference might be in the gel you paint on before you use the mascara side. The gel you paint on, like mentioned in the post, really stays on until you actively wash it off. I totally agree on the mascara part, if you have decent brows. But the actual gel you paint on your brow-line is very different from filling in with a pencil and then applying mascara. But therein lies one of the problems with Smartbrow, it can be hard to make that gel look natural.

    Thanks for your comment!

  • Sue

    thanks Mary. You helped me make my final decision. I will stick with Ulta.

  • Minda

    Sarah, Can you tell me what color you used in the pictures you took of yourself. Are there many choices in colors?

  • Sarah

    Minda, I used “brunette”. There are three choices of color: blonde, brunette, and black/brown. You can click on the product link at the top of this page to be redirected to, which sells the product and will list the colors for you. If you try it, please stop back by and let us know how it worked out for you!

  • Huck709

    I think it sucks that they raised the price so much and now it comes in half the size as originally packaged. I liked it at first but I went back to power! I have plenty of brow but have a bit of gray that I like to cover. My hairdresser does color them when I have my hair colored.

  • Sarah

    Huck709, I’m still seeing it for $29.95 at Did it used to be cheaper than that? I’m still working on a tube I got a few months back. Bummer if the size truly did change!